Mindblown: a blog about philosophy.
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What is a Technical Marketing Manager?
Trying to market a business is one thing, but marketing a technical business? That’s another thing entirely. A whopping 63% of tech startups fail in the first five years, mostly due to marketing mismanagement and ineffective strategies. This is why technical marketing managers matter more than ever. Technical marketing managers aren’t your average marketing lead.…
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The Ultimate List of Developer Podcasts
Podcasts have emerged as a powerful medium for reaching a technical audience. The number of developer podcasts have proliferated in recent years and in fact, the global podcasting market is expected to grow from USD 21.4 billion in 2022 to USD 133.9 billion in 2032. Getting booked as a guest or sponsor on these shows…
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The Ultimate List of Developer Newsletters
Newsletters continue to be one of the most effective means of connecting with an audience, even amidst the plethora of media formats available today. In developer marketing, newsletters play a unique part in your arsenal of marketing tools. Software development is constantly evolving. Breaking changes, new tools, and updated best practices are added every day,…
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How Draft.dev Works with Clients
Since I started Draft.dev, our team and the number of clients we work with has grown a lot. With this growth has come the need for robust, consistent processes that help us ensure that each client gets the absolute best, highest-quality technical content possible. One thing I value in our interactions with clients is transparency.…
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How to Be Asked to Write More Technical Articles
With the demand for technical content being as high as it is, you might be interested in turning your software development knowledge toward writing. After all, why not? It can be a lucrative hobby if you enjoy writing anyway. You can build a reputation as a voice of authority. It can pave the way toward…
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What is a Content Marketing Manager?
If you’re looking to promote your business online, you need to focus on generating content. And for hundreds of businesses looking to scale their efforts, content marketing managers are the perfect people for the job. Content marketing managers do what their title implies — they manage content produced by your business. But not only are…
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Introducing Video Tutorials at Draft.dev
Ever since I started Draft.dev in 2020, one of the most common requests we’ve gotten from prospects has been video production. Unlike our content writing services, video was an area where I had little to no professional experience, so I was wary of taking it on without the expertise available to do it right. Fortunately,…
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What is a User Interface Designer?
If you’re in the SaaS or PaaS industry, you’ve no doubt considered hiring a UI designer. These talented employees are the backbone of a product design team as a good one can help you create interfaces that encourage end users to get more value out of your product. This fast-paced role may not be new,…
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Developer Content Strategies That Work (and Scale)
We know that technical content is essential for attracting and engaging developers, but it can be challenging to create a strategy that works. This autumn, I ran a panel discussion at the Developer Marketing Summit 2023 in San Francisco, where I had the chance to chat with Victor Coisne, VP of Marketing, Strapi, and Ansley…
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The Network Effect in DevRel: How Community-Centric Models Boost Software Adoption
Have you ever wondered why some companies seem to effortlessly dominate the market while others struggle to gain traction? For some, it comes down to the power of their community and the network effects they elicit. As Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower,’ and in the world of software…
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