Mindblown: a blog about philosophy.
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Building a DevRel Dream Team
Developers are the lifeblood of any software company, and building strong relationships with them is key to success. That’s where a well-crafted Developer Relations (DevRel) team comes in. However, building a high-performing DevRel team requires a strategic approach and recruiting the right individuals with the skills and passion to foster a thriving developer ecosystem. Last…
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How to Do B2B Writing Right
You’d never accuse business-to-business (B2B) writing of being effortless or easy to do. And in a world now flush with more than 4.27 billion pages of digital writing, there’s the added complication of cutting through the clutter. You walk a fine line with B2B writing — it must be clear, concise, and yet friendly and…
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12 Documentation Examples Every Developer Tool Can Learn From
After days and months of toiling, you finally finish creating your game-changing product that will shake the developer world. You invest a large amount of resources in marketing and find some customers. But surprisingly, instead of seeing your product getting praise from critics all around, you notice that developers are leaving poor reviews and expressing…
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Cultivating a Thriving Developer Community
Developers are notoriously allergic to traditional marketing tactics. Their trust lies in genuine value, not flashy campaigns. One powerful way to provide that value is by building a community around your tool or field of expertise. But building an engaged community is hard – it’s a long-term effort demanding significant commitment and a well-defined strategy.…
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Technical Documentation: What It Is and How to Do It Well
Have you ever felt puzzled by a confusing error message, found yourself navigating a new software program with difficulty, or wished for a simple guide to understand the instructions for your latest gadget? If you have, then you’ve experienced the world of technical documentation, and it can be frustrating. Technical documentation refers to comprehensive written…
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What is a Head of Marketing?
If you want to see your business grow, you need to invest in your marketing team. And for smaller startups just finding their feet, this could mean hiring a head of marketing. There are more than 66,000 heads of marketing currently employed in the United States. They were once considered a ‘luxury role,’ but have…
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Everything I’ve Learned About Devtools Marketing
Developer tools (often shortened “devtools”) are the unsung heroes of software development. Software engineers use them to streamline workflows, automate tedious tasks, and unlock new possibilities, but when it comes to marketing them, the path to success isn’t always straightforward. Since I started building Draft.dev a few years ago, I have worked with more than…
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Documentation Best Practices for Developer Tools
Documentation quality can make or break developer tools. Good docs are essential so devs can learn how tools work and which use cases they apply to. Content should be detailed, accurate, and accessible, clearly explaining concepts without making readers spend time hunting for additional information. This article shares some best practices for creating and publishing…
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Breaking Down the Marketing Funnel in B2B
In 1898, businessman and psychologist E. St. Elmo had an idea: what if customers moved toward a purchase decision in a funnel rather than a straight line? This is where the concept of the marketing funnel was born — a foundation marketers would follow for more than 100 years. But the marketing funnel isn’t so…
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The Power of Hackathons: Strategies for Planning & Execution
When someone mentions “hackathons”, images of caffeine-fueled developers in hoodies evoking the next big tech innovation might come to mind. But in reality, hackathons can be powerful tools for businesses in today’s developer-driven world. They bring together talented minds to collaborate, experiment, and create something awesome (not just in the Silicon Valley show sense!), often…
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