Category: tools

The growth of any business is a beautiful thing. Exhibiting both progress and prowess, the development of your company proves its USP has real value. You’re not just surviving; you’re thriving. But rapid growth has another connotation for business owners: upscaling. This costly, sometimes time-consuming process applies to every element of your company – including…

I’m super excited about AI-powered writing software. You might think that as a writer, I’d be afraid of AI taking my job, but in truth, I think it’s only going to empower more people to create better content over time. That said, AI writing software has ways to go before we’ll be using it to…

If your product requires specialized knowledge or if you’re trying to position yourself as a thought leader, creating an online course could be a great marketing strategy. Online courses can even be businesses in their own right. Many people are more comfortable taking courses online so they don’t have to leave home, but if you’re…

You may think that your startup stands alone – that it’s truly unique in the market – but that’s rarely true. In fact, having no competition might mean that your startup just isn’t necessary. If there’s a market of people willing to buy your product, they’re probably spending their money elsewhere today. Your job is…

Social media can be a time-consuming and mentally tasking chore. Many small business owners just skip social media, but after spending years posting consistently on my personal social media accounts, I can tell you that it can work and it doesn’t take as much time as you think. Why Use Social Media? Social media is…

If you want to engage your customers at the moment they’re considering buying your product or signing up for your service, there’s no better way than live chat. You’re probably familiar with Intercom or Autopilot because they’ve become so ubiquitous now, but there are many other options out there. Should You Use Live Chat? To…

Contacting bloggers and journalists directly to pitch your startup works, but it’s incredibly time-consuming. Sometimes, a low-cost or free press release is well worth it, so if you’re considering investing in one for your startup, look no further. Is a Press Release Worth It? The truth is, many startups pass on press releases because it’s…

Customer Relationship Management (CRM) software can help you manage customers, make more money, and keep up with leads, but it can also get expensive and cumbersome pretty quickly. Some of the best-known CRMs like Salesforce are great for enterprise settings, they can be overkill (and out of budget) for startups. How Does a CRM Work?…

It’s really hard to justify paying for stock images on your blog when your startup is just getting off the ground. While large companies may justify an in-house designer, custom photography, or very specific high-quality photos from paid sites, it’s hard to spend that kind of money when you’re just starting out. That said, you…