Category: marketing-titles

Are you gearing up to launch a new product? Hope you’ve done your homework. Of the 30,000 products introduced every year, only 5% (or 1,500) will actually succeed. There’s no such thing as too big to fail. Look at Google Glass, New Coke, or Colgate Beef Lasagna.  Even if your products are positively game-changing, failing…

Product positioning can make or break your business. A whopping 40% of all new products fail, so you simply can’t afford to botch the early launch. But there’s no need to stress about doing everything right on your own. That’s why thousands of companies hire a director of product marketing — to ensure their product…

Have you considered hiring a head of growth? This relatively new role is in high demand, even within mega-corporations like Uber, Dropbox, and Google. Startup founders from all tech-related verticals should be paying attention and, if it makes sense, consider hiring one. These superstar employees may be in short supply, but the results they bring…

If you want to see your business grow, you need to invest in your marketing team. And for smaller startups just finding their feet, this could mean hiring a head of marketing. There are more than 66,000 heads of marketing currently employed in the United States. They were once considered a ‘luxury role,’ but have…

Trying to market a business is one thing, but marketing a technical business? That’s another thing entirely. A whopping 63% of tech startups fail in the first five years, mostly due to marketing mismanagement and ineffective strategies. This is why technical marketing managers matter more than ever. Technical marketing managers aren’t your average marketing lead.…

If you’re looking to promote your business online, you need to focus on generating content. And for hundreds of businesses looking to scale their efforts, content marketing managers are the perfect people for the job. Content marketing managers do what their title implies — they manage content produced by your business. But not only are…

If you’re in the SaaS or PaaS industry, you’ve no doubt considered hiring a UI designer. These talented employees are the backbone of a product design team as a good one can help you create interfaces that encourage end users to get more value out of your product. This fast-paced role may not be new,…

Product managers are the unsung heroes of the tech industry. They are the ones who are responsible for bringing products to market, but they often get overlooked in favor of the engineers and designers who build the products. However, product managers are essential to the success of any product, and they play a critical role…

Today’s customers aren’t looking for just any old product — they’re hunting for the best-looking, most intuitive solution for their needs. If you want any hope of standing out from the crowd, you need a competent UX designer to serve on your team. The UX designer is a sought-after professional with a strong sense of…

Whether you sell physical products or digital services, you need a way to keep tabs on t specs, measurements, and technical details. It’s not always feasible to do this on your own — especially as a growing small business owner — which is why hiring a documentation manager could make the most sense for your…

What is a technical SEO Specialist – Excerpt.

Several years ago, I began speaking at developer conferences. It was a great way to learn new things while meeting lots of people who would go on to become useful connections. Some of these people were professional “technology evangelists.” While relatively unknown outside the tech space, within the industry, the role has been a staple…

I started speaking at conferences several years ago. As I met more speakers and sponsors at events, I started to hear about developer evangelists a lot. While my goal at these conferences was to meet people, learn new things, and improve my public speaking skills, developer evangelists were being sent to these events to spread…

Marketing is one of the fastest growing fields of the decade. Recent BLS data suggests there are more than 316,000 marketing roles available in the United States, with more than 31,000 new opportunities projected to be added by 2030. And that’s not all: a 10% average growth rate puts the marketing field well ahead of…

I first heard about developer relations back in 2018 when I started speaking at technology conferences. Many companies send Developer Advocates or “DevRels” to these conferences to help promote their company, so I got to know a lot of people in the field. This career path fascinates me because it blends technical knowledge with speaking,…

In our age of digital adoption and value-driven marketing, a head of content is increasingly important for startup success. In this article, we’re going to get familiarized with major topics on the subject: What Does a Head of Content Do? Before we talk about heads of content, we need to introduce the term ‘content.’ At…