Category: content-marketing
-
26 Low-Cost Content Marketing Ideas
I talk to a lot of early-stage startups that aren’t sure about content marketing yet. I’ll admit, it’s usually not the best marketing channel to start with because it takes a long time to ramp up and a lot of prior knowledge to do well. That said, the payoff over years is huge. In this…
-
Lost in the Content Marketing Forest
While most of our clients are larger now, I worked directly with a lot of founders at early-stage startups in my first few months at Draft.dev. I like working with founders; they are passionate, enthusiastic, and typically quick learners. On the flip side, they can be tough to please. Because they care about every detail…
-
50+ Startup Blog Ideas
Coming up with ideas for your startup’s blog can be mentally taxing. While keyword research can help you find opportunities in Google results, it can leave your blog topics feeling a little bit flat. Three Steps to Generate Blog Ideas One strategy is to publish a mix of SEO-driven content with more creative, shareable posts…
-
The Big Blog Promotion Checklist
The #1 mistake new writers and blog managers make is failing to share their work. Creating great technical content takes time, but without adequate promotion, nobody’s going to read it. Writing a fantastic, in-depth tutorial and then posting it once to your Twitter account is unlikely to yield results, but that’s what 90% of writers…
-
How to Find and Motivate Writers for Your Blog
Most technical blogs have a surprisingly small staff, and many of the most prolific ones rely on contributions from freelancers or volunteer contributors. If you’re just starting out, you might wonder what options you have for finding and motivating writers for your technical blog. Option 1: Write everything yourself You can’t do everything, and if…