Category: content-marketing

No matter what you do or where you work, content marketing is critical to helping businesses get seen. But managing all its elements alone can be challenging, particularly as you scale your brand or startup. It’s important to plug into high-quality resources that increase your knowledge of the craft, as well as your comfort levels…

A good marketing agency can accelerate a company’s success, but bad ones cost time, money, and the success of your campaigns. This article will highlight some of the main red flags to watch out for and how to successfully navigate the marketplace. More than 78,883 digital marketing agencies were registered in 2020. As you might…

It doesn’t take a rocket scientist to realize that traditional marketing isn’t working anymore. Customers are barraged with thousands of messages every day, and thanks to tone-deaf strategies, they are becoming less and less interested in responding. This makes it incredibly difficult to measure the effectiveness of a marketing campaign. Long story short: being the…

How Earthly Increased Its Monthly Blog Visitors by 346% and Ramped Up Its Content Production with Draft.dev Earthly is a build automation tool for the container era. It works with existing build systems to create repeatable and understandable builds.  Earthly partnered with Draft.dev to ramp up their content production and create awareness about Earthly’s product.…

Content creation agencies help manage a company’s content strategy, from planning and creation to publication on the client’s behalf. This article provides a list of the top five content creation agencies in the US and beyond and some of the industries they specialize in reaching. In January of 1996, tech pioneer Bill Gates coined his…

Nearly every business engages in content marketing today, but many do so without direction or consistency. Publishing random videos on TikTok and writing a blog post every now and then isn’t sufficient for attracting enough customers — or the right ones. If you’re not strategic about content creation and promotion, you could inadvertently damage your…

My weekly grocery store run is easy. I know exactly what I need and exactly where to find it. For businesses, marketing the products that people already want is simple, but what about products people don’t know they need? These are called unsought products, and their marketing strategies cost a great deal of time and…

Marketing at a startup is really tough. Most startups have tight budgets, few internal resources, and short timelines to show traction to their investors. Nearly 40% of startups fail because they don’t generate enough traction to make it to their next fundraise, and unfortunately, it’s no longer enough to build something and just hope that…

My grandmother, like most grandmothers, was a wise woman. She had a variety of lines that she would say with regularity, and one in particular always stands out: “Your local doctor is a generalist who knows something about a lot of things. He’ll tell you where a problem is, but you wouldn’t let him do…

A blog isn’t just about putting words on a page for Google. It’s a window into your business. A blog is a powerful tool in your business arsenal, and unlike adverts—where you put yourself in front of people in the hope they’ll like it—a blog attracts people to you. It’s an opportunity to create a…