Category: b2b-marketing

In this month’s Draft.dev webinar, we explored the complexities of marketing to diverse technical audiences.

In 1898, businessman and psychologist E. St. Elmo had an idea: what if customers moved toward a purchase decision in a funnel rather than a straight line?  This is where the concept of the marketing funnel was born — a foundation marketers would follow for more than 100 years.  But the marketing funnel isn’t so…

Any business can be based on a great idea, but only a few are ever based on a great strategy. The numbers don’t lie: more than 90% of startups will fail on the open market. Almost 10% close their doors within the first year. And while there are countless reasons why a business might crumble,…

Learn how B2B SaaS marketing helps customers find you through valuable content addressing their problems.

Discover how strategies like Inbound marketing brings interested prospects directly to your business.

When searching for a content marketing agency to jumpstart your business, choosing a service that offers the right blend of experience, technique, and competence will be important. This article will provide a list of agencies in different verticals to help narrow down the search. According to recent statistics, there are over 5,523 digital marketing agencies…

An SEO agency that specializes in B2B can be a big asset for increasing organic traffic. This article will explain how to find an agency that knows your industry and customers to get the best results. A strong digital marketing presence is a powerful way for B2B companies to reach new customers. SEO in particular…