Author: Draft.dev
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5 Successful B2B Go-to-Market Strategies Explained
Any business can be based on a great idea, but only a few are ever based on a great strategy. The numbers don’t lie: more than 90% of startups will fail on the open market. Almost 10% close their doors within the first year. And while there are countless reasons why a business might crumble,…
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Increasing Blog Traffic & Trial Conversion Rate with High Quality Content
Status Hero is a work communication tool that replaces time-consuming meetings and other interruptions with tidy reports. Status Hero partnered with Draft.dev to create high-quality content that would increase top-of-funnel traffic and improve its trial conversion rate. The benefits of this collaboration are clear: We talked to Henry Poydar, the Founder and CEO to learn…
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Complete Guide to Blogging Platforms
Writing a blog is one thing, but finding a place to publish it is quite another. The sheer volume of online blogging platforms can be overwhelming at best. With hundreds of options with thousands of possibilities, narrowing down the list can be challenging. And if you happen to be looking for a technical blogging platform,…
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Using Ghost as a Headless CMS
Ghost, an open source publishing platform built with Node.js, provides a good editing experience and integrations with popular apps and tools out of the box. Its extensive feature set allows users to set up a wide range of content-focused experiences, from developer blogs to newsletters, and exclusive paid-for articles. Ghost can also be used as…
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Understanding the Role of a Developer Evangelist
I started speaking at conferences several years ago. As I met more speakers and sponsors at events, I started to hear about developer evangelists a lot. While my goal at these conferences was to meet people, learn new things, and improve my public speaking skills, developer evangelists were being sent to these events to spread…
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Technical Writing for Engineers
If you are an engineer hoping to improve your technical writing, you’re not alone. Writing is one of the most important “soft” skills you can have. Honing that skill will help you develop a greater understanding of technology, improve developer experience for whatever product you work on, and possibly advance (or change) your career. Technical…
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101 Content Marketing Tips and Resources
No matter what you do or where you work, content marketing is critical to helping businesses get seen. But managing all its elements alone can be challenging, particularly as you scale your brand or startup. It’s important to plug into high-quality resources that increase your knowledge of the craft, as well as your comfort levels…
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Running Ghost on Docker for Your Developer Blog
Ghost is one of the most popular open source blogging platforms. It boasts powerful features for almost everything related to blogging, such as editing, publishing, email newsletters, and offering paid subscriptions. Ghost offers pre-made themes that you can use to set up your blog quickly, but thanks to its extensive API, you can also use…
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Becoming a Remote Technical Writer
I’m the first to admit that my path to technical writing was somewhat unconventional. My degree was in International Studies, and after flirting with a career in politics (let’s not discuss how that went), it became clear that a change was needed. Thankfully, my studies had armed me with extensive writing experience and I also…
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Marketing Job Titles and Roles
Marketing is one of the fastest growing fields of the decade. Recent BLS data suggests there are more than 316,000 marketing roles available in the United States, with more than 31,000 new opportunities projected to be added by 2030. And that’s not all: a 10% average growth rate puts the marketing field well ahead of…