Author: Draft.dev
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Content Marketing At Early Stage Startups
Marketing at a startup is really tough. Most startups have tight budgets, few internal resources, and short timelines to show traction to their investors. Nearly 40% of startups fail because they don’t generate enough traction to make it to their next fundraise, and unfortunately, it’s no longer enough to build something and just hope that…
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5 Steps to a Quality Edit for Your Technical Blog
If your core audience is technical, you already know that your readers won’t pay attention to any content that’s not written by subject matter experts. Your audience needs to know that your company understands the industry and its particular niche in it. However, this prerequisite can put a bit of a hiccup in your content…
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A Complete Introduction to Technical Marketing
One of the challenges many business-to-business marketers face is selling a complex product to a knowledgeable audience. For example, companies like Okta, SendGrid, and AWS must convince software developers—often a skeptical audience—that their tools are up to the job. This means that even non-technical marketing and salespeople at these companies might be asked in-depth technical…
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What is a Head of Content?
In our age of digital adoption and value-driven marketing, a head of content is increasingly important for startup success. In this article, we’re going to get familiarized with major topics on the subject: What Does a Head of Content Do? Before we talk about heads of content, we need to introduce the term ‘content.’ At…
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React vs. Vue: A Modern Comparison
Choosing the best frontend framework can be a daunting challenge. New technologies are created every year, especially in the frontend development environment, and you may worry about making the wrong choice. In recent years two frameworks have dominated the frontend scenario, enabling thousands of applications to be built and appearing in most tech companies’ job…
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Next.js vs. Gatsby
React frameworks are software platforms that extend the capabilities of React web applications. Certain functionality needed in most blogs and websites (page routing and image optimization for example) don’t come packaged as part of the Create React app; they require libraries and complicated configuration to implement. Next and Gatsby frameworks include this functionality as defaults,…
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Announcing Social Collateral from Draft.dev
Most of the developer tools companies we work with generate the bulk of their traffic from two sources: While the most successful companies we work with employ both strategies for each piece of content they publish, I realized that many of our clients were completely neglecting social media. So, last month, we officially added social…
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SEO Keyword Opportunities in Developer Marketing
We recently started supporting our clients at Draft.dev with keyword research which, given our unique position, has generated some exciting opportunities. We work with an array of clients, targeting different kinds of customers, in a hyper-defined niche: software development. Developer marketing is unique. It moves fast, and new terms are being popularized constantly. These factors,…
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What to Expect from a Content Creation Agency
My grandmother, like most grandmothers, was a wise woman. She had a variety of lines that she would say with regularity, and one in particular always stands out: “Your local doctor is a generalist who knows something about a lot of things. He’ll tell you where a problem is, but you wouldn’t let him do…
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Introduction to Publii, the Static Site Generator
There is so much to consider when making a basic website. You have to think about how to get a domain name and where to get it. You need to work out the general costs of building and maintaining it, where you can host your content, and how much the hosting would cost, alongside actually…