Author: Draft.dev
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How to Write Technical Comparisons
There are a few common types you can choose from when writing technical articles. Maybe you want to share knowledge of something specific, which typically means writing either a tutorial or guide, or perhaps you want to take a stance on something specific and end up writing a persuasive piece. It could also be that…
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Finding Ghostwriters for Hire
The art of ghostwriting is nothing new. According to recent estimates, roughly 60% of nonfiction books in the marketplace are created by invisible wordsmiths every single year. This number is only expected to increase over time, as thousands of companies prepare to ramp up their digital content efforts. There are quite literally hundreds of thousands…
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Generating Content Ideas That Will Resonate With Software Developers
Technical content is a unique wing of content marketing — one that may not lend itself to the kind of expansive creativity associated with building a content library in a non-technical industry. Traditional team brainstorming doesn’t always cut it when you’re marketing software to experienced developers. But we work with over 50 companies who all…
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Great Technical Tutorials Address the “Why” and “How”
As tech advances, the content we produce about it should also evolve: demo videos, blogs, social posts — and yes, even tutorials. As straightforward as they may seem, tutorials hold a world of potential for building trust with your audience of developers. But finding people who know how to write a tutorial that consists of…
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The B2B SaaS Marketing Guide
B2B SaaS marketing has its own rules and requirements for success. This article will help you understand key B2B SaaS marketing tactics, including positioning, inbound marketing, content, sponsorships, and event marketing. Marketing a B2B business is one thing. Marketing a SaaS is quite another. Putting them together creates a complicated minefield of false synergies and…
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The Fundamentals of Speaking at Technology Conferences
If you’ve ever attended a tech conference — or any industry conference, for that matter — you probably have vivid memories of just one or two talks. The others most likely faded into the background along with the boozy cocktail hours and buzzy panel discussions. A great conference presentation doesn’t have to be a keynote;…
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Dealbreakers When Working with a SaaS Marketing Agency
A good marketing agency can accelerate a company’s success, but bad ones cost time, money, and the success of your campaigns. This article will highlight some of the main red flags to watch out for and how to successfully navigate the marketplace. More than 78,883 digital marketing agencies were registered in 2020. As you might…
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Technical Ebooks From Draft.dev
Publishing high-quality technical content and getting it in front of your target audience is just the start of a successful developer marketing effort. Having a compelling lead magnet can help you turn that anonymous traffic into known names and email addresses that you can continue to build a relationship with over time. Our compilation ebook…
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The Case for Bottom Up Marketing
It doesn’t take a rocket scientist to realize that traditional marketing isn’t working anymore. Customers are barraged with thousands of messages every day, and thanks to tone-deaf strategies, they are becoming less and less interested in responding. This makes it incredibly difficult to measure the effectiveness of a marketing campaign. Long story short: being the…
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B2B Demand Generation Tips and Tactics
Inbound marketing is a desirable strategy because it brings interested prospects directly to you. Unlike traditional marketing, demand generation creates a niche in the market that only your company can fill. This article will provide a list of inbound tactics for B2B companies and offer expert tips for each one. In 2005, visionary Brian Halliagan…